A million people a day at the kitchen table

A long lineage

The program now called "Faith & Finance with Rob West" traces back to 1988, when Larry Burkett and Steve Moore launched the Money Matters call-in show. Howard Dayton relaunched it as MoneyWise in 2011; Kingdom Advisors acquired it in 2017; it became FaithFi in 2023.

Nearly four decades of the same daily question: what does the Bible actually say about this money decision?

Stories from the phone lines

FaithFi publishes the testimonies that come through its call-in line. Bobby, from Nebraska, dealt with a car repossession, delinquent medical and credit-card debt, and collections during years of addiction and imprisonment — and became debt-free after coming to faith in 2021.

Another caller was hundreds of thousands of dollars in debt after brain surgery and worked toward becoming debt-free by applying biblical financial principles.

Matt entered marriage with $50,000 in debt and committed to tithing while paying it down aggressively — a decision that makes no sense on a spreadsheet and every kind of sense in a marriage.

Why we send clients here

Not every stewardship question needs an advisor. Some need a budget, a podcast on the drive home, and a church community. FaithFi's app and daily broadcast do work no portfolio can do — and clients who use them tend to come to our meetings with clearer questions.